Identity | Campaign Material

A campaign with traction

Everyone’s a Cyclist aimed to encourage the uptake of cycling as a form of commuting throughout urban spaces. The campaign had to speak to people of all-abilities and highlight the key reasons they should consider cycling, promoting the benefits to their personal health, finances and their local environment. The campaign focused on a diverse group of cyclists in the community, which were grouped into one of six categories, ‘Mover and Shaker’, ‘Penny-Saver’, ‘Commuter’, ‘Eco-Warrior’, ‘Explorer’ and ‘Learner’. All of which were displayed with supporting facts and statistics to encourage others to get on a bike and become a cyclist too.

Photography by Richard Gardner